Bella’s Bridal & Formal in Hoover, AL is proud to present an ASHLEYlauren truck show April 3-4. You do not want to miss this exciting, private reveal of a complete collection of this stylish designer’s newest gowns and accessories.


While there is always a vast array of ASHLEYlauren formals to choose from at Bella’s, there will be a much larger selection available to see and model! There will literally be trunks of formals for an amazing day of shopping. Enjoy a personal consultation with your own fashion expert for the perfect dress. They are excited to learn about you, the styles you love most and which ones offer the best fit for your perfect figure. Some of these gowns may not even be available at salons yet. You are the among the first chosen to see these incredible gowns. ASHLEYlauren’s stylish formal dresses are known for having the perfect fit for each woman. Young and fashionable gowns for bridal, mother of the bride, evening, prom, pageant and homecoming, you can be assured there is something splendid for everyone in your party.


Your wedding gown is the most important dress you will ever purchase. Maybe you are shopping for a pageant dress in the near future. Your gown will give you the self confidence that will make your day stand out as extraordinary and unforgettable. The private shopping time is a memory for lifetime. Prepare for the show by looking at ASHLEYlauren’s website to see pictures of her incredible styles and choices of dresses. Bring two or three of your closest friends, your mother, or sister who will be honest and happy with you. Be prepared to purchase a gown as there may be special discounts available just for the day. 


Saturday, April 4, we are honored and thrilled that ASHLEYlauren will be at Bella’s to share her stylish, knowledgeable expertise with us. What an exciting day to meet the leading lady of formals and see her newest collection of not only gowns, but formal accessories as well. She will bring wedding veils, headpieces, jewelry, shoes, and other accessories to make your day unforgettable!

“Don’t buy a dress because it is a popular style, buy it because it looks great on you and you feel like a WINNER.” ~ ASHLEYlauren

Bella’s Bridal & Formal began in December, 2004 in Pelham, AL in a 900 square foot building with about 12 wedding dresses. Today Bella’s has grown to over 400 gowns from the best designers in a beautiful boutique in Patton Creek located in Hoover. “We believe in giving our customers the utmost care all the way down to the smallest details. We offer personalized fittings, alterations services, and more ensuring the perfect fit for your special day.” Carol Riney